![]() In the case of CU, I wanted to go even farther by having possibly the most generous program of any Kickstarter game. As part of my due diligence, I put spreadsheets together from the tiers of other projects and compared them to what I intended to offer to ensure that our pledge tiers should always be seen favorably. Now, I wasn't content to simply shave a few bucks off the pledges and just leave it at that. Instead, I decided to go to the next level by using a Founder's Points system that will let our backers flesh out the already-loaded tiers by choosing their personal favorites from a large selection of optional items that will only be available in our in-game store. ![]() I also decided it was crucial to have some truly different pledge tiers with our Kickstarter, as well as certain tiers that meant something to me personally. As part of my internal and external consultations and discussions, we have put some items into our tiers that are reasonably unusual, and even unique.ĭoing what everybody else is doing isn't necessarily a bad thing, but I wanted to differentiate us from some of the others as long as doing so would be a win-win situation for CSE and our backers. Another tier allows the backer to do some voice-work for our game, and others come with a discount on subscription pricing.įor example, one of our packages comes with a miniature hand-painted by our team. There are also many other interesting items some of these came from suggestions from the community, others from my private discussions with people outside as well as from within our studio. However, the physical goods tiers proved to be a bit more challenging than our digital ones simply because we'll need to have many of the items manufactured by other companies. Additionally, they have to be delivered to the players through either a third-party fulfillment house and/or the mail system. This means that instead of every $1 that is collected for a digital reward staying with the studio, a large percentage will leave. Now, we can easily address the shipping cost, but unless we want to really have a high margin on the goods, if a large percentage of our backers choose our physical tiers instead of our digital ones, a much lower percentage of the total pledged would be available for the game's development. I am all for creating, collecting and selling swag but I would rather have more of the backers' money go into actual game development and not be spent on tee shirts, mouse pads, etc.
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