![]() “Nothing makes me more happy than a letter from one of users saying they found their partner, their husband or wife, on one of our products,” he said.Īnother key player in Bumble’s executive team is Chief Strategy Officer Sarah Jones Simmer. Norris told the crowd at 2020’s ProductCon that Bumble was a rocket ship and revenue power house with great distribution between male and female users, adding it had facilitated countless healthy and happy relationships. ![]() With Bumble and Badoo, Norris is responsible for over 500 million users in over 190 countries and manages six heads of departments - product, design, revenue, BI, insights, community operations, and localization. "We will do this with our innovative technology - and by advocating for equality, both through legislation and with the power of our trusted brand.”īumble Chief of Staff Caroline Ellis Roche has been at Wolfe Herd’s side since the get-go, and will be instrumental in keeping everything running smoothly as the company continues to grow.Įllis Roche, a fellow Southern Methodist University graduate, intricately knows the workings of Bumble and is dedicated to its vision of creating a kinder world and ending misogyny, saying in a 2018 interview, “all of these steps that we are taking each day ladder up to those two items.”Īnother long standing team member keeping Bumble on the right track is Chief Product Officer Miles Norris, who joined in 2014. "Our long-term vision is to be the platform to meet new people, no matter what you might be looking for, whichever life stage or situation you're in," Wolfe Herd wrote in the letter to investors. She has taken an aggressive stance against misogyny on the platform, and was instrumental in getting a Texas law passed making it illegal to send unwanted nude photos. In a 2018 interview, Wolfe Herd said she got out of bed each day to reverse engineer abusive and misogynistic behavior, both online and off. In 2019, investment firm Blackstone bought a majority stake in MagicLab (since renamed Bumble) when Andreev left the company, promoting Wolfe Herd to CEO and leaving her in charge of both Bumble and Badoo, a dating app popular outside of the U.S. ![]() She left the company after she sued over allegations of sexual harassment and discrimination, going on to launch Bumble in 2014 under parent company MagicLab, run by billionare Andrey Andreev. Wolfe Herd was no stranger to the world of dating apps prior to Bumble, having co-founded top-ranked dating app Tinder. Whitney Wolfe Herd has become somewhat of an icon in the online dating world, taking on the titans and building a strong brand centered on women and healthy relationships.Īt 31, she will be one of the youngest female CEOs to take a company public and she’ll be doing so with an executive team that has a 50/50 split of women to men and a board that is 73% female – a stark difference to the majority of listed companies. 30, 2020, Bumble reported a net loss of $84 million on revenue of $376 million, and, according to Bloomberg, could seek a valuation of $6-8 billion. Bumble now also includes Bumble BFF for finding friends and Bumble Bizz for professional networking.Īlthough online dating was commonplace prior to the pandemic, the global shift online has only increased the demand for dating platforms, as people crave human connection during quarantines and isolations. The company is now valued at more than $3 billion and has more than 40 million monthly active users. Although the online dating space is crowded with apps such as Tinder, Match, OKCupid and Hinge (all owned by Match Group), Bumble carved out a space in part by blocking misogynist users, banning Capitol rioters and gun photos, and flagging lewd images along the way to become a unicorn startup. In Bumble’s S-1, Founder Whitney Wolfe Herd wrote to investors saying women should feel able to, “without fear and judgement,” make the first move in a relationship, and by allowing them to do so, traditional dating dynamics that “disempowered women and created unnecessary pressure for men,” would be turned on their heads. The social networking site headquartered in Austin, Texas, was founded in 2014 with the ambition of shaking up the dating world and empowering women to select which relationships they wanted to pursue by giving them the sole power to make matches and start conversations, breaking typical gender roles. Female-led dating app Bumble has filed paperwork to go public and will fittingly make its entrance on the Nasdaq around Valentine’s Day.
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